Strategic IP Value Creation
The measure of competitiveness among enterprises will increasingly be driven by an enterprise’s ability to innovate, create and exploit new types of economic assets built from knowledge capital. Intellectual property which is a key by-product of innovation is a critical component of an enterprise’s knowledge capital. A key aspect of innovation management is the legal protection of ideas through intellectual property rights management and legal enforcement.Enterprises with an exploitable portfolio of intellectual
property assets are better positioned for market dominance. In this shift
towards the knowledge-based economy, enterprises with a strong portfolio of
intellectual assets have a much greater chance of securing profitability.
Intellectual asset management is about designing a structured framework at the
enterprise level to manage intellectual assets in a manner that enables the
enterprise to extract commercial value of its intellectual assets particularly
its intellectual property rights. New strategies, tools and techniques have
evolved to allow intellectual assets to be exploited optimally for revenue
generation and to build shareholder value.
The Strategic
Management of IP Assets Program
is an intensive program which
I
run for Microsoft
for its Strategic IP Initiative in the Asia-Pacific region.
This program provides an intensive management-oriented guide on
key aspects of IP asset management, a key practice area that will increasingly
impact the business performance of enterprises and nations.
Aimed at industry players and policy makers, this program seeks to share
insights on the following issues: