The technology business, especially those dealing with patentable technology, whether ICT, biotechnology or engineering technology display different and often unique business models, processes and characteristics from “traditional” businesses. In today's innovation-driven technology economy, intellectual property rights (eg patents and copyrights) and brands in technology assets are a business’ most valuable asset. But the commercialization of such technology and IP assets is much more complicated than the commercialization of “traditional” goods and services. And strategic licensing is key to successful commercialization strategies.
As project counsel and consultant, I assist companies, governments and organizations to comprehensively address end to end issues in technology commercialization, especially newer ones, from R&D to market. Commercializing technology through a robust and strategic licensing program is often the best way to exploit technology assets - a common strategy in industries such as electronics, computing, telecommunications, biotechnology and pharmaceuticals. By licensing their intellectual property to other companies better positioned to penetrate certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own. Through a structured strategic licensing program, I help organizations develop an integrated strategy to generate sustainable revenue. At the end of any engagement, these organizations will learn the step by step approach to develop a:
- Technology commercialization strategy
- Strategic IP management program
- Strategic licensing program